Cara Menulis - 10 Prinsip Robert Gunnning

Cara Menulis - 10 Prinsip Robert Gunnning

Ten Writing Principle from Robert Gunnning
Robert Gunnning, konsultan media The Wall Street Journal, United Press International (UPI), etc.

Gunning’s Ten Principles for Clear Writing. Source: Robert Gunning, The Technique of Clear Writing. McGraw Hill Book Company, New York (1952).

1. Keep sentences short.
2. Prefer the simple to the complex.
3. Prefer the familiar word.
4. Avoid unnecessary words.
5. Put action in your verbs.
6. Write the way you talk.
7. Use terms your readers can picture.
8. Tie in with your reader’s experience.
9. Make full use of variety.
10. Write to express, not to impress.*